6 tips on how to have an effective Open House
6 tips on how to have an effective open house
Recently, there has been some debate about whether or not open houses are effective tools to sell your Ottawa area home. It’s true, that a poorly executed open house is often a waste of time. However, with the help of your real estate agent, an open house can be a great way to spread the word about your home and give potential buyers a no-pressure viewing of what you have to offer.
So, what makes an open house effective?
1. Proper Marketing
If your house is listed with a real estate agent, you won’t even have to worry about this step. Your realtor will make sure that your home is listed online in multiple places and often in print ads in your area as well. They will also likely have what we call ‘riders’ up on your sign so people who drive by your home see what is coming up. Rest assured, your realtor has a system in place to get the word out!
2. Enlist the neighbours
This may seem like a strange idea, but your neighbours can be a great resource to help you find buyers. They may have friends, or family who are looking to buy near them. Maybe they are even looking to upgrade to a larger, or downgrade to a smaller home in the same neighbourhood but would be too shy to book a viewing of your house. By opening your doors to them, you may be opening up to the person who buys your house. It’s also a great way to shamelessly show off any improvements you’ve done.
3. Create a clean, neutral canvas
People want to be able to walk into a home and see themselves living there. They don’t want to have to look past your collectables and mountains of family pictures. Take a few hours and go through your home to take out anything superfluous to your decorating scheme. Keep it welcoming, but nice and open. It goes without saying, that your house should be as close to spotless as you can make it.
4. Take your pets out of the house
You want to take your pets away so anyone with allergies or anxieties feels more comfortable looking around. Having said that, you should also make sure the litter is freshly scooped, hidden from view and all the pet toys/gear are too. The last thing you want is someone tripping on a chew toy or saying your house smelled of litter.
5. You shouldn’t be present at your open house
Ideally, you want your open house to be done by a real estate professional. By doing so, you’ve taken your half of the emotions out of the equation. This is the best thing you can do. The people visiting your home often want anonymity, so they can be free to talk about how they truly feel in regards to the house. If you are there, they can’t do that. You might think that being there, you can tell them all the great things about the house, but this is rarely the case. Homeowners who do their own open houses run the risk of intimidating the client or saying something that can come back on them if something goes sour with the deal. Hiring a professional is the best protection and the best way for others to view your home. It’s not bragging if your realtor is doing it for you!
6. Be security conscious
As sad as it is to say, you should lock up your valuables. Not everyone in the world is as honest as you are. While having a real estate professional there to lead people through your home is the safest bet, they are only human, too. We also recommend locking up any pharmaceuticals you have as they are sometimes the target for open house visitors.
From everyone here at the Tessier Team, best of luck with your open house. If you are in the Ottawa/Embrun area and having an open house, please call us with the information. 613-443-4300